Last week Chelsea was indeed in BLOOOOOM. The theme of this year’s annual ‘alternative’ floral art show (lets face it, ‘dem Chelsea Flower Show tickets are like gold dust!) was ‘Floral Safari,’ and the shops and restaurants of Chelsea were all filled with the most creative of wild displays, all competing for several coveted awards.
Bloom & Wild, the hugely popular letterbox flower delivery service and leading floral stylists, teamed up with Club Monaco, creating a stunning Borneo inspired installation at their Sloane Square shop. With cascading lush greenery with intermittent flashes of bright, tropical colour, you could wander around on the scout for wild (albeit more fragrant than ferocious) exotic wildlife.
From camouflaged frogs to cheeky orangutans and elusive clouded leopards, a ‘safari guide’ was on hand to add to the interactive experience, and being from Kenya myself, with a true passion for wildlife, you can only imagine how much I enjoyed exploring this jungle.
I specifically loved the stark contrast of Bloom & Wild’s rugged combination of palms, ferns, over grown vines and moss, set alongside Club Monaco’s clean and modern Spring styles. The neutral-heavy Club Monaco outfit I chose to wear also served to highlight this.
Bloom & Wild, most deservedly, won the People’s Champion Award, as voted for by the public – Congratulations!
