David Beckham’s short film for his H&M Bodywear line, filmed in Los Angeles by 'Lock, Stock and Two Smoking Barrels' director Guy Ritchie, is HERE!! Run David Ruuuuuuun!!
The David Beckham Bodywear Spring/Summer collection is in stores now.
David Beckham's H&M Statues
This morning commuters posed for photographs outside the H&M Regent Street store next to two glistening,10-foot high statues of David Beckham in his underwear. The marvelous, metallic effigies of Golden Silver Balls himself are in celebration of the footballer’s second bodywear collection with the Swedish high street brand. A further seven statues will be unveiled at mystery locations across the U.K soon. I would like one of these locations to be my balcony please.
Below: The new range has also been captured by photographer Alasdair McLellan in a series of black and white photographs… Which I also thought I'd share. I'm really thoughtful like that. Happy Bank Holiday Weekend!
David Beckham Bodywear for H&M available here.
Wear It Like Beckham
Footballer and fashion-he-ster, David Beckham has unveiled his debut H&M collection of bodywear for men. The range, which also includes t’shirts, pyjamas and… long johns, will be available from February 2nd nationwide.
"Working with a team has always been a key part of my life and I found that to be the same when developing this range. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."
I’m sorry David, did you say something...?!