Beyonce as Mrs Carter for H&M

Beyonce is the face of H&M swimwear this summer and HOW gorgeous does she look in this pre-released campaign shot?!  Taken in the Bahamas by Inez van Lamsweerde andVinoodh Matadin, Queen Bey reclines on a sun lounger modelling pieces inspired by her individual style.  The campaign will introduce the star as "Beyoncé as Mrs Carter in H&M."  

"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said Beyonce, "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

H&M's High Summer 2013 collection will be in stores from May.

Lana Del Rey's Campaign for H&M

I mentioned here that Lana Del Rey was to be the new face of H&M’s A/W’12 campaign and I can now reveal the results.

The 10-page lookbook, photographed by Inez van Lamsweerde and Vinoodh Matadin, show the singer modeling H&M’s latest collection looking like a melancholic, dainty doll from a 1960’s film noir, with back-combed hair, dark winged eyeliner, trademark pouty lips.  The collection is made up primarily of pastel colours but they are given a harder edge when mixed with charcoal greys and burgundy staples.  I particularly like the abstract, printed pieces Lana wears, the velvet heels, chandelier earrings and adorable little bows in her hair.

Lana has recorded a cover of ‘Blue Velvet’ for H&M that will be released on September 19.  While we wait on the release I am still loving the remix of Lana’s ‘Blue Jeans.’

Lana Del Rey - New Face of H&M

The rumours were true, Lana Del Rey IS the new face of H&M.

The H&M Autumn/Winter’12 campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin, will feature the sultry songstress in her signature retro style, with her trademark black eyeliner and pale pout, wearing key pieces from the collection.

Donald Schneider, H&M's Creative Director revealed, "the mood is very LA noir… It’s inspired by our fall collection."   An advert has also been filmed where Lana Del Rey sings 
‘Blue Velvet,’ a 1950’s Bobby Vinton classic.

Also confirmed this week by H&M is its latest designer collaboration for autumn/winter 2012: French fashion house Maison Martin Margiela.
The statement released promised to “bring together the contrasting universes of the two houses in ways that will surprise all.”

Available from November 15th 2012.